IBM i CRM Software

Should CRM run natively on IBM i or as a separate platform that integrates with it?

Most organizations get better results from a dedicated CRM platform that integrates with IBM i data rather than trying to build CRM functionality natively. The real question is how dependable that integration is and whether it preserves one trusted view of the customer.

Answer

Most organizations get better results from a dedicated CRM platform that integrates with IBM i data rather than trying to build CRM functionality natively. The real question is how dependable that integration is and whether it preserves one trusted view of the customer.

Buyers should test the integration with real account, order, and service history before committing. A CRM that cannot stay aligned with core IBM i systems creates duplicate work instead of reducing it.

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