Answer
It makes sense when the business needs continuity but does not want to own every part of the replication, monitoring, testing, and failover discipline internally. That is often true when staffing is thin, recovery expectations are rising, or leadership wants a managed continuity program rather than another tool the team has to babysit.
The service model still has to be judged against recovery objectives, role clarity, and testing cadence. Managed delivery can reduce internal burden, but it does not remove the need to define what the business expects during an outage.