Answer
If recovery time and recovery point targets are not written down and agreed to by business owners, the software decision is already on weak ground. Those targets define how much downtime and data loss the organization can accept, which in turn determines whether backup, replication, cloud DR, or a second site is actually justified.
Buyers should expect category evaluations to expose different targets for different workloads. One application may need near-continuous availability, while another can tolerate a slower recovery if the cost and complexity stay reasonable.